Developing strategies, plans & teams for a range of clients – not-for-profits, startups, established companies, local, state and federal government.
Delivering growth via insights that drive positive CX, establish sound credentials, construct and deliver MEASURABLY EFFECTIVE corporate, brand and product communications and enabling sales and market share growth.
With 40 years of business experience, has spent the last 7 years consulting to and advising a diverse range of companies, with most of his focus being on business strategy, brand development and turnaround and digital transformation. Embraces an eclectic mix of businesses from start-ups that are now valued at over $US500M to complex multi-billion SaaS global enterprises and smaller interesting companies looking to grow their business and upgrade their marketing and intellectual assets.
Rob has held a range of functional and operational leadership roles in C-Suite and general management of marketing, market development, customer and consumer insights, content creation, digital engagement, sales enablement, communications and new product development. Experience incorporates extensive exposure to some of the most recognised global brands; and pivotal consulting and leadership roles in profit and not-for-profit institutions and major global industries. Colleagues and clients describe him as an inspired strategist; a creative thinker; proactive, inclusive leader and advocate; excellent in evidence-driven leadership of commercial relationships, marketing, NPD and market access; and a good person to work with.
Recognition: Internationalist of the Year (2011, 2012); Australia’s Top 50 CMOS (2014/15); judge of the Asian Dragons awards (2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021); the MAA Globes (2016, 2017, 2018, 2019, 2021).
Qualifications: MBA, Grad Dip Management, CPM, GAICD, FAMI, FIML, FAIM
Founded, built, and continue to operate a specialised advisory and consultancy business providing a diverse portfolio of clients and partners advice, direction and support across Strategy, Planning, Creative, Programs, Projects.
Serve a range of clients – establishing targets, objectives, and strategies to help meet key business priorities, opportunities and issues across healthcare, agriculture, government, luxury goods, wine, pharmaceuticals, fashion regular, and zero alcohol mixer beverages projects. Management consulting for a wide range of clients (see details below) marketing, GTM, sales enablement, international market access.
BusinessConnect (Epiphany) | Senior Advisor via ServiceNSW for business development, management and marketing for a range of start-up, mature and SME businesses looking to improve their performance | 2022-Present
Centium Pty Ltd | Probity Advisor | https://centium.com.au | Probity and Governance consulting to NSW State and to Federal Government | 2022-Present